JUSTIN LEBBON
LATEST ARTICLES
30 Sep 2025
Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.
01 Aug 2025
Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
17 Jun 2025
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.
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